Every garment starts as a technical drawing. Measurements, seam placement, sleeve length, the small corrections made after the first sample comes back wrong. It is the least glamorous document in the process, and almost nobody outside the studio ever sees it.
The drawing is the honest part
A finished campaign image shows a garment at its best, on the right body, in the right light. The technical sketch shows what it actually is: a set of decisions with numbers attached. We started printing those sketches because they say more about how a piece was made than any photograph does.
What the numbers mean
The figures you see on the drawings are real. A measurement of 74 across the chest is the flat measurement of that size, not a decorative detail. Reading them tells you how a piece is cut before you ever try it on, which is useful when you are buying online and cannot hold the garment.
Corrections included
We leave the crossed out lines in. First samples are almost never right. A sleeve runs long, a hem sits badly, a collar opens too wide. Those marks are the record of getting it right, and removing them would make the process look cleaner than it was.
An edition number, not a slogan
Each drawing carries the number of the run it belongs to. It functions the way a print edition does in a gallery: it tells you how many exist, and it stops the design from being reprinted quietly later.
Most brands treat the working drawing as something to hide behind the finished product. We think it is the most honest thing we make, so it goes on the outside.